Numbers you can actually trust.

Practical forecasting tools and custom revenue models for growing digital businesses. Start with a downloadable Excel forecast template, or work with us to bring your revenue numbers into agreement and build a clearer plan for what comes next.

Get the template How we work

Your revenue, labeled

Net revenue $1,284,900
Trusted
Monthly churn definitions changed in March 4.1%
Review
Cohort LTV lifecycle dates missing not available
Blocked
New subscribers 3,410
Trusted

Each label shows whether a metric is ready to use, needs review, or has an issue to resolve. Illustrative example.

The problem

Everyone has a revenue number. Nobody has the same one.

Finance and Growth report different revenue totals, and you're left working out why.
The same cohort report gives a different answer depending on how it's pulled.
You want to plan ahead, but first you need to know whether the inputs add up.

How we think

Don't just report the movement. Explain the drivers.

See how acquisition, churn, and other revenue drivers contribute to a change. When the available data cannot explain part of the difference, we make that clear.

Less spreadsheet detective work. More time to decide what comes next.

Revenue vs expectation -$84,000

Lower acquisition -$46,000

Higher churn -$25,000

Lower expansion -$8,000

Not explained by available data -$5,000

Review channel attribution incomplete before June

Illustrative example. The available data explains $79,000 of the $84,000 difference. The remaining $5,000 is shown separately.

Where to start

Choose the starting point that fits your business.

Build a forecast yourself, get help with your revenue foundation, or commission a model around your business.

Start here

Revenue Forecast Template

Can I do this myself?

Build your next 12-month subscription revenue forecast from monthly actuals. Compare Base, Upside, and Downside scenarios, keep assumptions visible, and review Readiness and Confidence alongside the results. Add optional Subscriber History for deeper lifecycle modeling.

Includes two workbooks with built-in START HERE instructions: a working template and a fictional sample.

Self-serve · one-time purchase

Get the template

Greenlight

Can we trust it?

Bring your revenue definitions, customer lifecycle rules, and KPI logic into one documented foundation. Know which numbers are ready to use and what needs attention before your team builds on them.

The foundation for custom work · by inquiry

See Greenlight

Custom Revenue Forecast

What happens next?

Get a forecast built around your revenue mechanics, with visible assumptions and a documented handoff. Your team can update and run the model after delivery.

After Greenlight · by inquiry

See Custom Revenue Forecast

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When the foundation is the issue

Start with a clearer revenue foundation.

When revenue totals don't match or customer definitions keep changing, Greenlight helps establish a consistent starting point. We document the logic, check the numbers, and show your team what is ready to use and what needs attention.

See Greenlight

See which numbers are ready to use, what needs review, and what to address next.

Trusted: Ready to use for its agreed purpose.
Review: Usable, with a known limitation to consider.
Blocked: Not ready to use yet; the issue and next step are identified.

Boundaries

Clear scope, from the start.

Dashboards We focus on the definitions and logic behind your reporting, rather than dashboard builds.
Pipelines We identify upstream issues and document the required fixes. Full pipeline rebuilds are outside scope.
Day-to-day analytics We hand over documented models and logic; your team keeps ownership of ongoing analytics.
Financial planning We build the revenue model. Your team owns budgeting, refreshes, and ongoing financial planning.
Support Support is defined in the agreed scope. Emergency and on-call support are not included.
Model transparency Assumptions and calculation logic stay visible. We do not deliver a black box.

We build the structure, model, and logic your team can own.

Not sure whether the template fits your data?

Take the free Forecast Readiness check to compare your inputs and forecasting needs with the template's requirements. No email required; your answers stay in your browser.

Check forecast readiness